In this episode Coldwell Banker’s top performing agent digs in deep—she gets into the nitty gritty on marketing and the tools she uses for lead generation and follow up.
She explains how she deconstructed the day in the life of a real estate agent to develop roles within her team. She explains the team building process and then moves on to marketing.
Colleen discusses how she uses email drip campaigns and what kind of results she gets. She tells us how she monopolizes zip codes in Zillow and how she went from “drinking from a water hose to drinking out of a fire hose”.
She gives us tips on how to effectively deal with difficult buyers and sellers as well as, her secret weapon of “Swallowing the Frog”.
Favorite tools:
- Docusign
- Dropbox
Book recommendation:
- 212: The Extra Degree by Sam Parker
- The Millionaire Real Estate Agent by Gary Keller and Dave Jenks
