010: Social Media Genius of Better Homes and Gardens–Rebekah Radice gives up the goods on how big brands use social media

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Hosted by
Toby Salgado

In this episode Rebekah Radice gives up the goods on big brands and social media.  She is the social media maven in charge of social media for Better Homes and Gardens–GLOBALLY!

We were lucky enough to have her on the show to discuss what it means to be on social platforms.  We discuss the biggest hurdles in developing your social marketing plan as well as, the most common mistakes people make.  The episode is jam packed with actionable advice.

We discuss how to find your audience; how to develop your audience and then give them what they want.  We cover both content curation as well as, creation and she tells us what percentage of curated/created content we should implement into our strategy (Spoiler  its 80/20—you have to listen to learn which part is the 80%).

Rebekah provides some reassurance as to why its easy to get overwhelmed and she guides us on where to begin.  We even get into some very granular information around what time of the day is best to post.  Why good titles are critical for engagement and how realtor can use different platforms.  She even spends a few minutes breaking down how a realtor could utilize Pinterest to promote a property or their business.

I hope you enjoy it!

Book Recommendation:

  • The Success Principles by Jack Canfield

Tools:

  • Hootsuite
  • Buffer App

I hope you enjoy this episode as much as I have.  If you liked it please go to itunes and subscribe to the show.  I would really love if you could take a few minutes and give us a rating and review.  If you give us a 5 star review I will give you a shout out on an upcoming episode.

This link will take you directly to the show

http://goo.gl/JPHbx4