035: Build a Referral Business That Will Last a Lifetime–Keith Berry and Toby Salgado talk real estate

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Hosted by
Toby Salgado

How to build a 2500 person agency.  Keith Berry has been through it all in the course of his 40 years career.   He consistently does more than 20 Million even now in his 60’s

In this episode he shares:

  1. Why you should work tirelessly to exceed client expectations
  2. How he build a 2500 person agency and then sold it
  3. How to build relationships for life
  4. Why relationships are key to a long lasting business
  5. How to deal with rejection and why its just part of the business or real estate
  6. Why each no is just 1 step closer to a yes
  7. Why you should treat everyone as if they are the most important person in your life
  8. Why you should find clients that YOU want to work with and drop everyone else
  9. Why you should always practice and hone your sales skills each day
  10. How to not be discouraged if you get off to a slow start in real estate
  11. Why you should know your market intimately
  12. Why its imperative that you love the business of real estate
  13. How Success breeds confidence and confidence breeds success
  14. Why you should join a major real estate company and do all the training they offer
  15. Why Keith will never double end a deal
  16. Why you should always listen to what your client says as well as, doesnt say
  17. Go out and see every house that is listed in your farm
  18. How he gets 71% of his clients to refer him to their friends
  19. Why he sends out an email or card on the anniversary of every home closing and lets them know how much their house appreciated during the term
  20. Why you should track everything–leads, calls and website traffic
  21. How he uses Zillow to build the non-referral side of business
  22. Why you should be the expert in your market–know every house & pothole in the street

Book:  The secrets of a successful salesman by Arthur Martell

Tool: His assistant and his Title company

Personal Habit:  Wake up early and outwork everyone else

His Motto:  Prospect, Prospect and Prospect

Reach Keith at

www.keithberryrealestate.com