Hunger and Motivation laid the foundation for Taso’s success. In this episode he shares:
- How he started his business with expired’s
- Why he went from residential to commercial
- How he landed the founder of 24 hour fitness as a customer
- Why its important to learn how to read a Profit and Loss statement
- How he took 24 hour fitness from 30 locations to 437 locations
- Why you need to pick a niche
- How he found an underserved market and attacked
- How he built his farm
- How he has taken technology and built out multiple lead generation channels
- Why to be consistent with your marketing platform
- Why you need to analyze all your deals and track the origin of that deal–know where biz is coming from
- Intimately know your expenses
- Know what marketing things you can do that dont cost you any money–just time
- Know that on average it will take 18 months to break even on your marketing expenses
- Why most agents do not go out and create a geographic farm
- Why you should probably start buying some leads from Zillow
- How to increase your closing rate
- How to dominate your farm
- Taso shares tactics of penetrating a farm
- How he does buyer lead generation
- Why you should be an advisor to your clients instead of a sales person
- Why you should begin networking with other agents
Book: The Millionare Real Estate Agent by Gary Keller. Get a free copy of the book from audible at www.audibletrial.com/superagentslive
Habit: Surround yourself with smarter people than yourself
