Are you ready to become a top producing agent? Today on the show we have Super Agent Brett Kelly who will focus on teaching you how to get your marketing strategy on point.
Brett is one of 750 agents in a small city of 80,000 people in Northwest Montana. That means to be the best, you have to dominate your competition. After getting into the market in 2007, Brett has been on a mission to get better every year. Through marketing, coaching and personal development, Brett talks about how you can achieve success in real estate.
Marketing
Marketing is one of the pillars of being a successful real estate agent that is often neglected because of cost. Here’s what Brett suggests:
- Shift Your Mindset: Not wanting to spend on marketing is a mindset issue- look at the cost as an investment in your business and instead of thinking it is unaffordable, ask yourself, “How many houses do I have to sell to pay this off?”
- Trial and Error: There is no blueprint to a successful marketing plan for every agent. Every city and every demographic is different. Just because Direct Mail works for someone else doesn’t mean it will work for you. Be prepared to test different marketing channels until you find the one for you.
- Understand Your Market: To get the most out of your market, you need to understand the current state of real estate in your city and market in that direction. If your city is seeing new construction pop up, market accordingly. For Brett, putting up a simple informative foreclosure sign outside his office in 2007 made him a lot of money.
- Know Your Lead: Each channel of marketing will bring a different lead that needs to be dealt with appropriately. A lead that you get from an AM radio ad will not be the same as a lead you get from the internet. Understanding the demographics of each marketing channel will help you relate to them better.
What You Need To Know About Radio
If you have a team and strong systems in place, radio will help increase your business. Reach out to Toby here and see your leads skyrocket! Here are some things to keep in mind before entering into radio advertising:
- Necessary Success Tool: Most top agents use radio. If you plan on making your way to the top, you need to make sure to have radio as part of your advertising plan.
- It’s A Commitment: Radio is a costly commitment to make for your team. Make sure you have the budget and the timeline to back it up.
- It’s All About The Systems: To maximize the ROI of radio, you need to have strong systems in place to handle the incoming leads and follow-ups that will come from this new channel.
Boomtown- For Buyer Leads
If you aren’t ready to handle radio yet, Boomtown is a great alternative that costs a bit less than radio in large metro markets.
- Good Source of Income: If you are a diligent real estate agent, following up on only Boomtown leads could generate a comfortable six figure salary for you.
- Better ROI: For the cost of the service, Boomtown often provides a better ROI for small agents. Just 3 closed leads per year can pay for your entire license.
Becoming A Better Agent
Almost every episode on Super Agents Live talks about mentorship. This isn’t a coincidence- mentors can help cut your learning curve and get you to the top fast. If you haven’t learned by now, here are a few reasons to get a mentor:
- Minimizes Failure: Real estate is a business of rejections. You will hear a lot of nos. By finding great mentors and learning from their proven strategies, you will be able to minimize rejection, handle objections and close more leads. This will keep you motivated longer and avoid burnout.
- Increases Business Knowledge: Mentors are great for learning how to set up a successful real estate company. Often that means building a team. A good mentor will teach you how to hire great members, build a successful team and implement winning strategies.
- The 10% Rule: Most people fail to invest in themselves and fail to grow. To ensure you are always growing, make sure to invest 10% of your income back into yourself every year.
Tips For Staying Productive
- Have A Strong Why: Having reasons for getting up every morning after facing rejection will help you beat out your competition and keep your eye on the prize.
- Rituals: Staying focused on your goal can be hard work, but developing habits like journaling, goal setting and visualization will keep you on track. Check out our Hal Elrod episode for more information!
Books For Agents
The Miracle Morning by Hal Elrod
Get a free copy of this book using our link www.audibletrial.com/superagentslive
Join The Conversation On Twitter
Twitter Handle: @superagentslive
Tell us what you thought of this weeks episode using #unpackthatidea!
Our Sponsors
Discover Publications will create a customized, branded 12 page newspaper you can send out to your farm and sphere.
Find A Mentor
We’ve partnered up with Bob Corcoran and his team to get you a free coaching call. E-mail bubba@corcorancoaching.com and let him know you listen to the show!
Get In Touch With Brett
performance-realestate.com
Call him at: 406 755 SOLD
