Are you ready to become a top producing agent? Today on the show we have Anthony Graham who, after months of struggling, built a successful business in the luxury market. Anthony uses TigerLeads as one of his lead sources and provides a lot of information on the system for you today.
After talking to his next door neighbor, a successful realtor, Anthony got into real estate through a team and later took the skills he developed to start his own. Get ready to learn all about TigerLeads, lead follow-up and succeeding in the luxury market.
Joining And Starting a Team
As a new agent, you often face the question, “Should I join a team or go solo?” Anthony shares his thoughts on what to look for in a team and what to keep in mind when starting your own.
- Consistency: For a team to bring you the most benefit, it has to provide all of its agents with a consistent stream of leads. Otherwise, you will always be competing against fellow agents and be in the same position as an individual realtor.
- Sound Systems: A great team will also have the infrastructure in place to be able to handle and close the leads you bring in. That means you need to have good support systems that will let you consistently follow-up with your clients with relevant information.
- Low Turnover: A big indicator of team leadership is a team’s turnover rate. How frequently is the firm hiring new agents and how often are ‘veterans’ leaving? A high turnover rate may signify that leader does not value his agents.
Benefits
- Instant Leads: When you join a great team, you will instantly be introduced to an array of leads from multiple lead channels. This gives you the opportunity to hit the ground running from the start and not only make money, but cultivate different channels for the future.
- Fast Education: As a new agent, there is so much for you to learn that can take away from the dollar producing activities. By joining a team, you can accelerate the learning curve while getting paid. You will learn all about systems, follow-up, sales and presentation without having to go through the failure first.
- Low Overhead: A big advantage to joining a team is that all the systems and services for making deals are already paid for by your team leader. This means you have virtually no overhead and can keep more of the money you earn for later.
How to Follow-Up Like A Top Agent
The one thing that differentiates a successful agent from an average agent is their ability to lead generate and follow-up with that lead. In todays market, speed and relevance are key. Here are some tips Anthony gives you to implement in your business:
- Know Your Lead Source: This is the most critical step- make sure that before following up you know what lead source they came from, what they are looking for and what demographic they belong to. This will help you market to them effectively and close more leads.
- Tailor Your Follow-Up: Now that you know your lead, you can approach them accordingly. Regular leads can be approached with a phone call and must be done immediately since most agents will have access to them. High-end leads are better handled via e-mail so you don’t look like a solicitor.
- Don’t Automate: Good follow-up should be relevant, not automated. Sending e-mails every few days is still effective, but leads will find it more informative when you act as a concierge instead of a solicitor. Instead, focus on sending them information every time they visit your website or look at a certain property.
- Differentiate: In order to stand out to a potential lead, you need to stay top of mind. By giving out tailored information that meets their needs, appealing to their properties and doing research on your client, you will be able to close more deals than your competitor. Anthony uses school rankings and commute times as key information differentiators.
- Be Consistent: The real estate agent who can follow-up the longest, wins. Often times, this may be for months and even years, but it is worth it. Anthony was able to close a professional football player who never replied to him after several months.
What You Need To Know About Radio
If you have a team and strong systems in place, radio will help increase your business. Reach out to Toby here and see your leads skyrocket! Here are some things to keep in mind before entering into radio advertising:
- Necessary Success Tool: Most top agents use radio. If you plan on making your way to the top, you need to make sure to have radio as part of your advertising plan.
- It’s A Commitment: Radio is a commitment to make for your team. Make sure you have the budget and the timeline to back it up.
- It’s All About The Systems: To maximize the ROI of radio, you need to have strong systems in place to handle the incoming leads and follow-ups that will come from this new
TigerLeads
TigerLeads is a powerful lead generator for your business. Here’s what you need to know when using it:
- Set Aside A Budget: TigerLeads can be expensive, and it may take 2-3 months before you see any conversions from the leads you generate. Make sure you have a budget set aside to pay for the service during this time and beyond in order to get the full benefits.
- Pick The Right License: Depending on the license agreement you choose, you will have different buyer-seller lead ratios. Some licenses will provide you with leads that are 85% buyers while others give you 25-35% as sellers. Make sure you are comfortable with the leads you will receive before signing them up.
- Use The Tools: TigerLeads has many tools you can use to your advantage. One in particular gives you the ability to see which leads are on your website and what properties they are viewing at anytime. This valuable tool, when used correctly, lets you stay in touch with your lead and always provide relevant information on the follow-up.
- Be Consistent: With internet leads, consistency is key. Because they are available to multiple agents, those that can follow-up the longest usually win the business. Make sure, no matter what, that you consistently follow-up for as long as it takes and you will be surprised how much better you do than other agents.
Books For Agents
How To Win Friends And Influence People by Dale Carnegie
Get a free copy of this book using our link www.audibletrial.com/superagentslive
Join The Conversation On Twitter
Twitter Handle: @superagentslive
Tell us what you thought of this weeks episode using #unpackthatidea!
Our Sponsors
Discover Publications will create a customized, branded 12 page newspaper you can send out to your farm and sphere.
Get In Touch With Anthony
Call him at: 469 387 7091
Or e-mail him at: anthony@elitehomesellers.com
dfwsbesthomesearch.com
Notable Mentions
GetVyral.com
If you want to turbo charge your database marketing reach out to Frank and let him know you found him through the show—He will give you a special deal
