Ready to become a top producing real estate agent? Today on the show we have team leaders Adrienne Lally and Attilio with some great tips on how to be everywhere, regardless of budget, and build a successful team.
Based in Hawaii, Adrienne was originally from Maryland before joining the army. As her family grew, Adrienne and Attilio joined forces when Attilio was working on a property deal. Today, they’ve built a successful team and market presence throughout the island of Hawaii. If you want to know how to be everywhere, leverage a team and build a sustainable business, dive in!
Be Known As An Expert
The real estate industry is full of competition. To dominate your market, you need to have credibility and exposure- you need to be everywhere. Here’s how radio can help you become an expert and dominate your market:
- Instant Credibility: By being on top radio stations in your market, you will receive instant credibility from your audience. Potential leads get to vet you straight on and get to know your personality, as opposed to agents that never make contact with people they market to.
- Find Your Voice: Adrienne and Attilio have their own radio show, but you can be just as effective with radio ads. Whichever you choose, find a style and voice that represent you and your personality to your audience. For Adrienne and Attilio, they have chosen to focus on edutainment: education your audience in a fun way.
- Reinforce Your Marketing: Radio is a great tool to reinforce all your other marketing and bring it together. Hearing you on the radio after receiving your flyers and calls will keep you fresh in your leads mind as the go-to agent/team in your market.
- Don’t Reinvent The Wheel: Be good at copying what works from proven sources when getting into radio. Adrienne and Attilio were able to achieve this by getting in touch with Jay Kinder, but you can learn the ropes from Toby here!
- Lead Flow: Being on the radio is great for getting listing leads, but it can be just as effective for generating referrals. By being on the radio weekly, Adrienne and her team also get referrals from other agents in Hawaii.
Radio Alternative
Not all agents can afford the radio, but that doesn’t mean you still can’t get your voice out there. Start small with:
- Your Own YouTube Show
- Podcasts
- A Blog
Why You Need A Team
As an agent, the only activity that matters in your business is generating contracts. That means you need to leverage your time to maximize your sales. Here are some tips from Adrienne and Attilio to help you build the most efficient team:
- Subdue Your Ego: Ego is one of the main things that get in the way of an agents success. Most agents feel like no one can do a better job at operation the business like them. Honestly evaluate yourself, find your weaknesses and hire accordingly.
- Start Small: Your first hire may be hard, so start small. Begin with a single assistant that will deal with all operational activities, from follow-up to generating listing agreements. As you grow, and feel more comfortable, delegate buyer and seller listings too as you focus on growing your business.
- Work On Your Database: Focus on cultivating strong relationships with your database of past clients and generating referrals. Educating your database to refer business should be done via e-mail and personal phone calls monthly.
- Build A Strategic Business: Unlike an economy-driven business that grows and falls with the booms and busts of the market, a strategic business is one that is constantly adapting to the market. No matter the state of the economy, homeowners will always be buying and selling- the only thing that will change is the type of sale you will be working. When the market crashed and agents were losing clients, Adrienne and her team adapted to focus on short selling and not only succeeded, but thrived.
- Create A Passionate Culture: To succeed in this business, you need to create a culture where you and your team are passionate about helping others. There will be days when you get faced with rejection, so keeping a positive attitude daily is crucial to your success. Not to mention that by having the right attitude, leads will be drawn to you. Leads would rather work with a good person over a perfect agent.
Golden Nuggets
- If you don’t have admin, you become admin
- Put yourself out there
- Aim to constantly be a student of real estate- always be learning
- Know the name of every lead in your database- personal connections go a long way
- If you are going to market, have a call-to-action: Adrienne and Attilio proved everything from free home valuations to guaranteed home sales to generate leads
Books For Agents
The One Thing by Gary Keller
How To Win Friends and Influence People by Dale Carnegie
Get these books free at audibletrial.com/superagentslive
Get In Touch With Adrienne And Attilio
Visit: teamlally.com
Find Them On Facebook At: Facebook.com/teamlallyhawaii
E-mail Them At: info@teamlally.com
Join The Conversation On Twitter
Tell us what you thought of this weeks episode using #unpackthatidea!
My twitter handle is @superagentslive
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