Ready to become a top producing real estate agent? Today on the show we have Super Agent Kyle Whissel, who’s been in real estate since 19 years old after flipping a property for $17,000 in 2001. Since then, he’s built a team of successful agents that capitalized on the 2008 crash before returning to residential. With 300 transactions in 2014, Kyle talks to us about building a team, capitalizing on opportunity, and smart marketing.
Building A Successful Real Estate Business
- Go Big: It is my belief that most people don’t succeed because they fail to take risks. If you want to succeed in something, go all in. Kyle understood that if he wanted to succeed, he had to act like it and in 2009 purchased 100 computers on Black Friday along with an office to build his team.
- Seek Opportunity: Successful people don’t get lucky, they just happen to see more opportunities than the average person. Always keep your eyes and ears open to the market and find how you can stand out. Kyle and his team noticed a surge in REO and capitalized on that in 2008 and 2009. By staying perceptive, he also knew when it was time to get out.
- Network: A big part of success is putting you and your company out there and telling people what you are about. For Kyle, that meant attending REO conferences and meeting asset managers for REO listings. Today he does the same with traditional marketing.
- Create A Culture: The best way to hire properly and build a brand is to have a company culture. This tells your team and customers what you are about and if they are a right fight for your company. Today, Kyle’s average employee is 30 years old, tech savvy, fun, outgoing and relatable.
- Don’t Sweat The Small Stuff: Build a business that is known for caring for its customers. That could mean something as small as remembering your client’s names, birthdays and important details. The same goes for your agents!
- Work On The Business: As a leader, your priority should be on growth and market share. Once your business is on its feet, work on growing the business rather than the day-to-day activities.
Marketing That Works
- Pick The Right Channel: Successful agents know that they need to tap into the right channel to market their services. Why? Because incoming leads are better than consistently hunting. To win leads, and incentivize buyer agents, Kyle uses Boomtown as a lead generation channel. Whether it’s radio, Boomtown or direct mail, know your channel and double down.
- Be Tech Savvy: Being technologically competent today helps you connect with your audience better, cutout work time and be more efficient. Kyle uses Facebook to build a community page, Facebook ads to hyper target leads in his area, landing pages, video and retargeting in his brand. This helps him increase conversion rates and seem like an authority in his market. He also uses companies like move.com to publish market updates and nextdoor.com to send post cards, all which save him time.
- Make It Fun: Most people have negative perceptions of real estate agents, so make your interaction with them fun and memorable. One way Kyle and his team do this is by having neighbor-only open houses that they turn into a cocktail hour. This lets them personally meet each person in the neighborhood, create a relationship and market the property.
Treat Yourself
As an agent, you have fiduciary duties to your clients, but that doesn’t mean you should give away every deal you find to investors. Be more open minded and use your knowledge and connections to make investments. Kyle does this and flips 1-2 homes per month!
Tools Mentioned In This Episode
Boomtownroi.com
nextdoor.com
move.com
Get In Touch With Kyle
Facebook: Kyle Whissel
Visit: whisselrealty.com
Our Sponsors
If you have a team and strong systems in place, radio will help increase your business. Reach out to Toby here and see your leads skyrocket! Here are some things to keep in mind before entering into radio advertising:
- Necessary Success Tool: Most top agents use radio. If you plan on making your way to the top, you need to make sure to have radio as part of your advertising plan.
- It’s A Commitment: Radio is a costly commitment to make for your team. Make sure you have the budget and the timeline to back it up.
- It’s All About The Systems: To maximize the ROI of radio, you need to have strong systems in place to handle the incoming leads and follow-ups that will come from this new channel
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