Are you ready to become a top producing real estate agent? Today on the show we have Cory Meyer, who went from nothing to owning and operating 3 offices with 376 transactions and $70 million. Real estate started for him in 2005, flipping homes in Sonoma Valley. After the slowdown, he moved to Redding where he didn’t know anyone and began building his business. Today, Cory joins us to talk about how to take massive action, build a predictable business and market yourself properly.
From 0 to $70 million
Growing your business into a multimillion dollar team is no easy task. So what are the fundamentals that Cory applied to get there? Here they are:
- Be A Hunter: From the day he started in Real estate, Cory was told to pick up the phone and make calls to expired listings. Real estate is a contact sport, and those wishing to build a business can’t expect to sit around and wait for the next client to come through the door. Find a lead generation channel that works for you and go out there and get what you are worth.
- Hustle: From 7am-7pm, Cory was out there working on the business so he could eventually be a boss and own his own brokerage. Always put more effort in than your competition and be willing to work longer and harder. It pays off.
- Take Risks: When it came time to grow his business, Cory sold his truck and borrowed money to hire a coach that would give him an advantage in the marketplace. Take bold risks in your business and marketing efforts if you want to succeed.The biggest risk of all, is not taking on any risk.
- Know Your Numbers: Cory learned the importance of building a predictable business and knowing your numbers from Mike Ferry. If you can track everything from lead generation to listing appointment, you will know exactly how many contacts you have to hit a day to grow your business. Then, growth becomes a formula you can duplicate easily.
- Have A Tight Database: Real estate is a relationship business, so make sure to have a tight database with all the information necessary to create a lasting relationship with everyone you come in contact with.
- Systemize: With a strong database, you can systemize your touches so that you never lose a lead. Learn when they plan to list or buy and set up your system to get in touch with them enough to keep you relevant when the time comes.
- Build Up Your Team: It’s not enough to create a team- if you want to succeed you must be able to build up your team to great heights. Find out what they are passionate about and help them achieve their goals by holding them accountable.
Marketing Tips
- Invest In The Long Term: Most marketing requires a heavy upfront investment, so make sure you are able to invest for 8 to 12 months on any one channel. Most agents, and businesses, give up too quickly.
- Have A USP: A unique selling proposition helps set you apart from other agents, and acts a hook for capturing leads. While some people don’t end up taking Cory up on his ‘Sell in 29 or it’s free’ offer, it gets people in the door that eventually sign with him anyways.
- Be Everywhere: Competition is hard, domination is easy. Market yourself in such a way that you are everywhere from mailers to radio and tv. Dubbed the ‘Echo Effect’ this ensures everyone knows your name in your market.
- Door Knocking: If you hold open houses, you should focus on leveraging open houses as a way to meet people and create new relationships.
Books For Agents
Think And Grow Rich by Napoleon Hill
Get your free copy at audibletrial.com/superagentslive
Get In touch With Cory
Email him at: corymeyer@corymeyer.com
Our Sponsors
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- Necessary Success Tool: Most top agents use radio. If you plan on making your way to the top, you need to make sure to have radio as part of your advertising plan.
- It’s A Commitment: Radio is a costly commitment to make for your team. Make sure you have the budget and the timeline to back it up.
- It’s All About The Systems: To maximize the ROI of radio, you need to have strong systems in place to handle the incoming leads and follow-ups that will come from this new channel
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