Todays guest is the godfather of radio advertising– Russell Shaw. We talk about how he went from working with buyers and how he used became a listing agent using radio. In this episode he used radio to go from 20 deals to 400 deal a year. We talk about choosing the right demographic. How to buy stations. How to choose formats and the importance of writing ad copy.
Real Estate Radio Experts will get you on the radio–go check them out. www.realestateradioexperts.com
