Todays guest was really fun to have on the show. He shares how he was always in sales and how he chose real estate over college. We talk about how his entrepreneurial spirit as a kid formed the desire to control his own destiny. We spend a lot of time talking about marketing. We discuss:
- How many lead generation channels you should have
- How long you should give each channel to perform
- The difference between offline and online leads
- We discuss the cost between leads that convert now and leads that you have to develop
- We also talk about why its so important that you have a mastermind group to bounce ideas off
- We spend a lot of time talking about radio and how radio accounts for 25% of his business
