Todays guest has an interesting background; from the marine corp to marketing manager for Best Buy. With his background of marketing as a big box retailer he has used the techniques he learned from Best Buy and implemented them into his real estate business.
He explains how he looks at what Best Buy, Amazon and Victoria Secret and models them. He says that if you model your competition—your already 2 years behind. His current big thing is getting into the minds of the buyer–how they are searching, where they are searching and the medium—online vs offline.
He also says that if you are going to sit around and make calls—you may as well be sitting in an open house—–its the only place where a buyer may walk in the door.
He also says that the best time to grow your business because everyone else is pulling back
