Most real estate agents and small business owners build their businesses as a lifestyle business. The result of that is that they often porpoise –their business has ups and downs. They never build systems and processes into their model and because of that they never build a repeatable and predictable cash flow.
Today’s guest comes from the non-profit world and they entered into the world of real estate not only to build a business but, to make a difference in the community. They set out to change peoples lives with where they live and in the process they did something remarkable—they changed the city.
We discuss the importance of choosing a geography to focus on (farm) and why your office should be in the center–not just of the area but, the center of the community by utilizing the press, events and marketing.
We also discuss why they built a “real estate platform” with not only a sales arm but, with a development, and brokerage with rental and staging arm in the planning.
