Technology won’t disintermediate realtors—its realtors with technology that will disintermediate realtors—is that you?
Todays guest is a former software technologist—–he built software prior to getting into real estate—we spend a ton of time talking about how a technologist like him uses tech—we talk about how he went paperless and how he leverages technology to make everything easier from creating ads to video
This one is a little techy and we get into the weeds a bit but, stick with it
One key takeaway is how he is uses SEO to drive organic search in his market–he shares how when people start searching they start very broad—-“I want a new SUV” but, as they learn more they start to get more specfic—Honda SUV with 4×4. He explains how he uses long tail keywords to drive traffic
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