Todays guest started her career with 2 mottos that being “I will never knock on a door” and “I will never make a cold call”. She has since gone on and built a team of 8 and is doing a few hundred deals a year and have a 2M GCI goal.
We talk about everything they are doing for online marketing to drive traffic and seller leads. The first very critical thing that she did to fine tune her marketing was to identify her ideal client–Age, gender, income and family structure ie. single, married, kids
That one piece of information has allowed her to fine tune messaging as well as, clearly identify marketing mediums and locations. Most of this stuff is surprisingly simple however, it takes work.
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