269: Real Estate Re-imagined – Eric Putoto

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Hosted by
Toby Salgado

Todays guest is a trainer that wants to change the industry.  He realized very early in his career that most agents and the industry was commoditized and when you become a commodity—–price pressure is not very far behind. 

He set out to change the consumer experience from an agent centric to a consumer centric process.  He feels that if you can provide a unified and high experience like big brands like Hilton or Mercedes you can charge a high end price.

We spend some time talking about mindset and he shares how when he made it by all outside metrics he felt empty—-he didnt feel right–like he was extracting from his clients instead of being additive.

At the end he shares a course that he built for agents that want to level up make more money and with more joy.  Theres a 500 dollar promo code at the end.

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