If you’re on social media you’re most likely spending it on Facebook but, you might be missing some low hanging fruit when it comes to listing leads. If you are looking to grow your business with a limited budget; there is no better place to look than Linkedin. I recently sat down with Josh Turner, a best-selling author of “connect” teaches people how to hack Linkedin.
This episode is more of training than just a straight interview. To give you some context— businesses can broadly be classified as a prospecting or marketing based business. Let me illustrate; Stockbrokers are prospecting based and your local dentist is marketing based. Stockbrokers are the kings of cold calling making 100 to 300 calls a day looking for leads while your local corner dentist simply hangs out his shingle. Whether your business is marketing based or prospecting based you still have the same end goal: Make a sale. The difference is how you get there. Marketing businesses ATTRACT buyers while, prospecting businesses CHASE buyers.
Let me illustrate a scenario. You buy two tickets to the ballet but, a few days before the ballet your wife gets sick and can’t go. Uh-oh, you have two very expensive ballet tickets and now you have a choice to make; throw them away or sell them. You have 2 choices; you can go to the mall and walk up to everyone you see and ask them if they want to buy ballet tickets or you go to the ballet and near the ticket window announce you have to tickets to sell at a discount. What do you think would happen? At the mall people would run away from you while at the ballet people would run TOWARD you. This is the difference between prospecting and marketing.
The best way to generate listing leads is radio. Every single top producing agents we have interviewed have a radio initiative. If you think you are ready to level up go to www.realestateradioexperts.com and fill out the getting started page. We can chat and see if your a good fit.
