Today on the show I bring on a speaker, trainer and author. We talk about her new book brand clarity. we talk about what it really means to build a brand. I get frustrated many times when people speak of branding. Typically when people speak about branding they are talking about their logo or maybe they are talking about a particular ad campaign. I particularly hear this when I see someone spend money on some useless form of advertising—–when it doesnt work meaning generate actual calls they will say its for branding.
Todays guest talks about branding as something more fundamental. She explains how a brand is an authentic representation of your values and concepts. She explains how to create your brand as well as, how once fully formed will inform all of your messaging—from the way one approaches a market to the type of people one works with. I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with and the types of deals I most desire.
This was a fantastic conversation—I hope you enjoy it as much as I did.
