039: BulletProof Real Estate Branding Strategies with James Festini

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Hosted by
Toby Salgado

How to take Army discipline and apply a strict regimen for success in real estate.  In this episode James Festini peels that the drapes and explains:

  • How he became addicted to self improvement and why that has made the difference
  • Why he stores “nuts” in the summers and is able to take it easy in the winter
  • Why you should start a real estate podcast right now
  • How he curates content from the web to increase his domain authority
  • Why building your brand will provide a steady stream of leads and deals for years to come
  • Why you should interview the mayor of your city
  • Why everything you use should be branded with your logo–clothes, car and even your chair
  • How he markets at his local elementary school
  • Why you should put your personal brand before your company brand
  • How being consistent yields results
  • Why you should buy your personal domain today and stop using 3rd party email platforms
  • Why you should get rid of your ego and put your clients desires first
  • Why you should make learning and listening to podcasts a part of your everyday routine
  • Why it is critical to get a good CRM and use it religiously
  • Why he loves tools like landvoice data
  • How to “Be Everywhere” with your marketing strategy
  • Focus only on the 3 P’s–Prepare, Present and Prospect
  • Why he door knocks everyday until dark–100 doors a day

Book:  The greatest salesman in the world by Og Mandino–Here is a slide deck about the book I found:  http://www.slideshare.net/hcraffor/greatest-salesman-in-the-world-summary-1389405

Tool:  https://icanvassapp.com/

Go to landvoicedata.com/superagentslive and sign up for 50% off first month—We get a $10 dollar check 🙂  It helps the show!

James’s Podcast:  Your First Day in Real Estate on itunes