167: Conversion Secrets – Bob Sokoler

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Hosted by
Toby Salgado

Todays guest is a former TV news anchor.  He got into real estate 10 years ago and has been crushing it ever since.  In todays episode we talk about how he uses video for higher engagement and conversion.  We talk about how he gets 1500 internet leads a month and how he does customer development to shorten the sales cycle.

We talk about what he did to get the FAA to approve him to fly drones.  We also discuss the need to differentiate yourself in the marketplace.

For the link to his FAA application see here:

http://www.regulations.gov/#!documentDetail;D=FAA-2015-0037-0001