Todays guest is a real estate Marketing specialist. He also has a podcast called Top Agents Playbook–check it out on itunes. The theme of this episode is “differentiation”—early in his career to stand out he wrote a book on how to get the most money for your house. The book was a hit and was soon teaching others.
He explains how everyday in every city—someone wakes up and decides they are going to sell their house—-unless they know who you are—youre not going to get the deal. We talk about how making little tweaks to the copy on your website can have amazing effects and how one of his clients has doubled her business every year by blogging with long tail keywords.
He also shares that being up to date on technology can help your business—-little things like having a mobile responsive site can yield massive results in organic ranking on google.
