096: The 56 Million Dollar Woman–Kathy Toth

Ready to become a top producing Real Estate Agent? Today we have Super Agent Kathy Toth on the show who shares how to dominate your market with radio, unique sales strategies and some great promotional techniques you can start using today.

Kathy started real estate in 1989 and now runs her own team in Ann Arbor, Michigan. In 2014, Kathy and her team successfully jumped to $56 million from $32 million the year prior.

On Today’s Show We Discuss…

How to shift and win when the market changes

How to uniquely promote your properties using your list

How radio has increased her business

Take All Potential Objections Out of the Process

To win as an agent, you have to anticipate your buyer’s and seller’s needs and concerns. Here are some ways Kathy makes sure her clients always choose her:

– Kathy offers to buy your house in the case that it doesn’t sell after 120 days on the market. This is a win for a seller and allows a buyer to shop around freely.

– Her team will pre-certify your home to ensure it closes easily.

-Love It or Leave It: If you buy a house with the team and find it to be a mistake, Kathy will sell the house and help you buy your new house free of charge.

What You Need To Know About Radio

1. It’s an expensive investment- track your sales and make sure it works for you. For Kathy, radio is 12% of her total business.

2. Get close to your radio personality- make them part of your team. This will get you in with the radio station, get your audience to know you and build endorsement. Kathy has been endorsed by personalities such as Glenn Beck and Dave Ramsey.

Be Everywhere

Kathy may be dominating radio, but that makes up a small percentage of her total business. The rest of her leads come from:

15% Internet

12% Past client

9% Reputation

8% Mailers

7% Personal referrals

7% Glenn Beck

3% Agent referrals

Remainder FISBOs and expired

Want To Join Kathy’s team?

866-OWN-THIS (866-696-8447)